What is Marketing?

I had a good discussion with a friend yesterday who is making a career change from education to marketing.  Afterwards, I started thinking about how to start a discussion about marketing at a foundational level.  So I started thinking about a conversation with Brad Majors back about 10 or 15 years ago where he gave me the simplest definition of marketing, and I adopted it as my own.

Marketing is any effort that assists in the sale of something. Remember that old adage, “Nothing happens until somebody sells something”? Well nothing sells until somebody markets something.

So what does successful marketing look like? Regardless of the the type of resources invested – time, energy, and/or money – successful marketing is an investment of resources with a return greater than that investment before profit.

How do you define marketing?

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