An Easy Way To Solve A Problem.

Posted by Jami Mullikin on Mar 26, 2011 in branding, creative process, Online Marketing, Web Development | 4 comments

I sat in a great session at SXSW 2011 where Intuit talked about how they define the user experience in their software by starting broad and working narrow. They use a very simple question to define user experience decisions, it’s so simple I am ashamed that it took me this long to see it.

Ask yourself this: