It is inevitable that I end up explaining the evolution of the web several times a week. Whether with clients, prospects, peers, family or friends, the web and social media have hit a point of intersection where advertisers and consumers are now in the same dialog. Even Googling and facebooking are terms my seven year old uses regularly.
In times past, the “mother-in-law test” as I called it (no offense, Grandma C.), was a litmus test to determine how simple an idea was. I would just ask, “Would your mother-in-law get that idea?” If the answer was “No.”, then the concept was either bad or overcomplicated. Well, here is my “mother-in-law test” for the state of marketing on the web today, so tell me if I have passed my own test.