Marketing reporting and performance tracking seems like it would be the foundation for any marketing program. But as we talked with clients, prospects, and attendees at many conferences this fall, we find that with all of the marketing options today, many people stand there like a deer in the headlights when asked how they are tracking results.
Not tracking marketing performance is like being on the PGA Tour and not keeping score. You just can’t compete and win without doing it.
Here is a list of six tools for your consideration. Let me preface by saying we define what tools we will use at the beginning of each campaign and these only represent a few that we leverage most often. Also, not everything is easily tracked in one solution, so we often take reports from various formats and pull up our old-school friend, Microsoft Excel, to build custom dashboards based on the client’s specific data views.
Sure times are tough. But not marketing will only prolong the pain. Start planning now for your success in 2009 with a focus on your online and database marketing programs.
There is little doubt that those who manage to maintain a visible marketing presence during the down market will be among the first to reap the rewards of a recovery.
There are still buyers out there. And marketers have a number of relatively low-cost tools to reach