You hear it referenced a lot, but the old adage of “Good. Fast. Cheap. You get two out of three”, is still my Golden Rule of Value. You can’t stand for anything if you try to stand for everything.
I sat in a great session at SXSW 2011 where Intuit talked about how they define the user experience in their software by starting broad and working narrow. They use a very simple question to define user experience decisions, it’s so simple I am ashamed that it took me this long to see it.
Ask yourself this:
Good work is subjective, smart work is successful. Great ideas and beautiful design work are often judged on the backend of the project by clients and creative teams. Where smart work is judged by ROI after the results are in.
Smart work takes time. Time to think through the problem before we ever get to a solution. Sometimes it even takes more creativity to find the problem than it does to come up with solutions. So make sure that you give yourself enough time on the front end of a project to identify the real problem and then concept a smart solution.
Good work looks nice but often solves the wrong problem. Smart work defines the problem, and then delivers a great solution that drives results.
I was fortunate to get a chance to participate in Brains on Fire’s 2010 Fire Sessions today and, as usual, they put on an extraordinary event. I started my career with them almost 15 years ago and over the last 10 years have remained great friends with them all and enjoyed watching them spread their passion and find their voice.
Wow, it is a great time to be a marketer. So, we may have missed Madison Avenue, Ogilvy and rubylith, but this could be one of the greatest times ever to be in advertising. Although the foundations of good marketing cross all mediums and are more important now than ever, the ability to deliver low-cost, high impact messaging has been revolutionized with youtube and handheld HD. This video is amazing and should inspire us with endless possibilities for video on the web. If you are not using video to promote your product or service yet, what are you waiting for?
Branding is about differentiation. About standing out and being easily identifiable in a herd.
But brands are not things that companies and marketers create. Brands are built in the minds of consumers. And the art of “branding” is what allows you to plant that seed in the consumer’s mind.
Many think you have to have a sexy product or millions of dollars to build a brand. The reality is all products or services, B2B or B2C, can build strong brands in the minds of their customers.
How? By focusing on these four key attributes that all successful brands share.
Mullikin.net is in the middle of being reconstructed due to unexpected malicious attacks when hosted on Godaddy. On May 26, 2010 I decided to cut the ties with a 12 year hate-filled relationship with Godaddy, in exchange for greener pastures with JustHost.com. Mullikin.net will be the first migration and then my other many sites will follow. So far so good, as i made the decision 50 minutes ago, set up my new JustHost.com account, exported my old WordPress blog, imported it here, and BAM! Here it is. That was much easier than I ever imagined.
So, i will get the plugins, widgets, and imagery re-linked soon. So please come back by and snoop around when I have it fully running again.
I have to say that it took me a little while to really get a grip on twitter. At the core it is simple, share 140 characters or less. But to be strategic in your approach you need a relevant network to share and follow. Although there are numerous tools to help you gain numbers, quality far outweighs quantity in the twittersphere and the addition of Twitter Lists makes it very easy to do. I recommend a small invest in time, an hour or two per week minimum, to manually search for content relevant to you and your customers and custom build a highly targeted network. Statistically, about 35% of those that you follow will follow you back, an even higher percentage will return the favor if you re-tweet content that you believe your network would find relevant.
Here are 10 steps to help you find relevant follows/followers on Twitter using Twitter Search and Twitter Lists:
I have to admit that I have often taken pride in my ability to be “self taught” when it comes to a lot of modern day marketing tools and tactics. I am not a big reader and unlike most of my technical friends, I learn most of my skills on the side and then apply them to clients only after I have the confidence to back up what I am pitching. So when I decided to come to ROI Revolution’s Google Analytics conference I felt I could fill in the gaps in my home-grown education in the introductory Day One, but would really get the meat from Day Two’s advanced session. Needless to say I was humbled.
It is hard to have a personal or professional conversation these days without facebook or twitter coming up. In an effort to keep my message short and sweet, or twitter-style, I thought this would be an easy way to share how these sites have become part of my daily grind and why. Please share you comments and I will continue to add to my initial list over time.