Many people do not know about this cool little feature for Gmail accounts and hosted Google apps accounts. I have found three great uses for Gmail aliases:
- When registering for email subscription list and have concerns about my address being shared without permission
- Registering for accounts on the web and I don’t want to my primary address
- Testing the registration process on development projects
Here is how it works. Simply add a plus sign like this: email@example.com and the email will be sent to firstname.lastname@example.org. If you have a hosted domain, it looks like email@example.com.
You can then apply filters inside your Gmail account to route the addresses to folders like subscriptions, junk, testing, etc.
Hope that is a cool tip for you. Do you have any other cool Gmail tips?
Have you ever really thought about it? Being patient and being proactive are both great virtues, but they rarely exist in tandem. When you face a decision do you attack it or let it play itself out? Which route do you normally take? Where has either approach worked or backfired on you? No right or wrong, just curious as to what works for you.
In marketing, our worlds often revolve around the deadlines. In the good ole’ days we called it “Chasing the FedEx truck” and at least we got to go home at 8pm. But once bandwidth increased and we were sending work over email, we had 24 hours in the day to worry about deadlines, like it or not.
Although deadlines often drive our inspiration, on occasion arbitrary deadlines cause us to turn in less than stellar work.
In concept, the creative brief serves a great purpose but in the throws of getting work done it is often overlooked and great opportunities to do great work are missed. There are many different formats for a creative brief and I am a believer of simpler is better – and actually, I am not a fan of the creative brief at all.
Good work is subjective, smart work is successful. Great ideas and beautiful design work are often judged on the backend of the project by clients and creative teams. Where smart work is judged by ROI after the results are in.
Smart work takes time. Time to think through the problem before we ever get to a solution. Sometimes it even takes more creativity to find the problem than it does to come up with solutions. So make sure that you give yourself enough time on the front end of a project to identify the real problem and then concept a smart solution.
Good work looks nice but often solves the wrong problem. Smart work defines the problem, and then delivers a great solution that drives results.