The Golden Rule of Value: Good, Fast, and Cheap.
You hear it referenced a lot, but the old adage of “Good. Fast. Cheap. You get two out of three”, is still my Golden Rule of Value. You can’t stand for anything if you try to stand for everything.
Pick two:
An Easy Way To Solve A Problem.
I sat in a great session at SXSW 2011 where Intuit talked about how they define the user experience in their software by starting broad and working narrow. They use a very simple question to define user experience decisions, it’s so simple I am ashamed that it took me this long to see it.
Ask yourself this:
Do You Create Good Work or Smart Work?
Good work is subjective, smart work is successful. Great ideas and beautiful design work are often judged on the backend of the project by clients and creative teams. Where smart work is judged by ROI after the results are in.
Smart work takes time. Time to think through the problem before we ever get to a solution. Sometimes it even takes more creativity to find the problem than it does to come up with solutions. So make sure that you give yourself enough time on the front end of a project to identify the real problem and then concept a smart solution.
Good work looks nice but often solves the wrong problem. Smart work defines the problem, and then delivers a great solution that drives results.
35 Things I learned at #FireSessions 2010.
I was fortunate to get a chance to participate in Brains on Fire’s 2010 Fire Sessions today and, as usual, they put on an extraordinary event. I started my career with them almost 15 years ago and over the last 10 years have remained great friends with them all and enjoyed watching them spread their passion and find their voice.
This video was shot and edited entirely on an iPhone 4.
Wow, it is a great time to be a marketer. So, we may have missed Madison Avenue, Ogilvy and rubylith, but this could be one of the greatest times ever to be in advertising. Although the foundations of good marketing cross all mediums and are more important now than ever, the ability to deliver low-cost, high impact messaging has been revolutionized with youtube and handheld HD. This video is amazing and should inspire us with endless possibilities for video on the web. If you are not using video to promote your product or service yet, what are you waiting for?
Credits go to Michael Koerbel at http://www.majekpictures.com and can be seen here on vimeo.
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