Help! Most of us could care less about all the tech jargon. Just give me a Web site that works…right? Well, you have to understand that Web site design and Web hosting are two totally different services. But in order to have a Web site you must first choose a hosting plan. It seems like it should be a simple process. There should be a standard…an easy choice…a perfect fit. Right? Nope. Not really.
Many people do not know about this cool little feature for Gmail accounts and hosted Google apps accounts. I have found three great uses for Gmail aliases:
- When registering for email subscription list and have concerns about my address being shared without permission
- Registering for accounts on the web and I don’t want to my primary address
- Testing the registration process on development projects
Here is how it works. Simply add a plus sign like this: email@example.com and the email will be sent to firstname.lastname@example.org. If you have a hosted domain, it looks like email@example.com.
You can then apply filters inside your Gmail account to route the addresses to folders like subscriptions, junk, testing, etc.
Hope that is a cool tip for you. Do you have any other cool Gmail tips?
Have you ever really thought about it? Being patient and being proactive are both great virtues, but they rarely exist in tandem. When you face a decision do you attack it or let it play itself out? Which route do you normally take? Where has either approach worked or backfired on you? No right or wrong, just curious as to what works for you.
Most of you are familiar with using Google Analytics to track your direct, referring, and organic site visitors. But did you know you can track all of your campaigns including your traditional offline marketing all within the same reports?
Google Analytics is a very powerful (and free!) tool that provides a nifty function called link tagging. With link tagging you can add code to the end of any offsite link that will tell Google Analytics every time that specific link is clicked. And it gets better. You can track five different variables that will quickly take your marketing tracking to the next level with comprehensive marketing dashboard reporting.
So where would you use this?
Here are a few examples assuming that you have three current promotions called Promo A, B and C that have print ads, direct mail, email and social media campaign components:
Break out the Rolodex, as we kick off each year we often forget about our greatest and most affordable marketing opportunities – existing customers. As we start 2012, focus on your customers first for two reasons:
- Statistically, professional services firms may lose up to 20% of their clients each year. This attrition alone means that you need to retain more clients and replace what you lose before you ever consider a growth plan.
- Existing customers are the most affordable to reach. A common problem is that clients always view your offerings based on the services that you provided them when they hired you. A regular marketing program to existing customers can expose clients to the leadership that you offer other clients and allow opportunities to cross-sell additional services that they may not currently lean to you for. A basic CRM program, email marketing and social media are three great ways to do this.
With some signs of economic recovery, it is important that your customers understand the full breadth of your services and that they see the wins that you provide your other clients on a regular basis. This way, when they decide to come out of their shell and increase their marketing investments you are the first ones that they call.
What are the best strategies that you have found for retaining existing customers?