An Easy Way To Solve A Problem.
I sat in a great session at SXSW 2011 where Intuit talked about how they define the user experience in their software by starting broad and working narrow. They use a very simple question to define user experience decisions, it’s so simple I am ashamed that it took me this long to see it.
Ask yourself this:
I am trying to ___________________ but ___________________ .
The first blank represents your goal. The second represents the problem.
Sometimes finding a problem is harder than finding a solution. This makes it so simple its scary. How do you break down complex problems?